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SONAKSHI SINGH MEHRA
CONTENT STRATEGIST | DIGITAL & MAINLINE MARKETER | PERSONAL BRANDING EXPERT | KEYNOTE SPEAKER
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You Never Forget Your First
I worked on my first film as an account executive at Grey Worldwide circa 1947, or some such black and white era, where I was still...
sonakshi singh
Jun 8, 20242 min read
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The Last Straw #QuietQuitting
It happens quietly on an unsuspecting Tuesday afternoon, following a subtle altercation in Conference Room 978—an altercation that...
sonakshi singh
May 9, 20241 min read
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What’s in a name? Well, a lot.
Shakespeare said it first; What’s in a name? Ask any personal branding expert and they’ll tell you… well, a lot. Sometimes even millions...
sonakshi singh
Apr 1, 20243 min read
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The Most Hated Person On Set
It’s easy to spot the most loved person on set. For most, it's the fancy-ass celeb who just showed up in a Maybach GLS 600. Some look up...
sonakshi singh
Mar 5, 20242 min read
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A Junior Writer from JWT.
I got fired from my first job on a social media messenger app. I'd been out of college for all of three months and had somehow managed...
sonakshi singh
Nov 2, 20233 min read
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The Art of Brand Building: Crafting a Lasting Impression Through Storytelling
Imagine that you are about to meet prospective in-laws. You've done an immense amount of prep to ensure that the dinner goes exactly as...
sonakshi singh
Oct 27, 20233 min read
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Lanxy
I met Lanxy in 2017 when she came to India to reinvent herself (whatever that means). I believe that a series of serendipitous events...
sonakshi singh
Oct 21, 20231 min read
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The Thing About Nikhil
The thing about Nikhil is that he helps out with chores quite regularly. On most days, his gender roles and responsibilities sensor is...
sonakshi singh
Oct 21, 20232 min read
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So Freakin’ Loud!
So I got to work pretty early this morning for a 9 am call with my manager, Ellen. We’ve initiated an urgent and highly confidential...
sonakshi singh
Oct 20, 20233 min read
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Silk
I’ve spent an afternoon immersed in the anatomy of a million yarns today. Trying to figure out if its cotton, viscose, silk, cotton-silk,...
sonakshi singh
Nov 19, 20221 min read
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COVID '19
The ominous arrival of the Daily Mail brought with it an unpleasantness. An unexpected visitor had come to the city gates. Unwilling to...
sonakshi singh
Oct 31, 20221 min read
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“Beta karte kya ho?”
It happens all the time. You could be whipping up enchanted concoctions at Willy Wonka’s Chocolate Factory and there’s going to be that...
sonakshi singh
May 11, 20223 min read
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Killer abs & the case of my missing eyebrows
It's 10 am. I’m sitting on my bathroom floor. My abs are killing me. Allow me to explain. I grew up with a horrible pair of eyebrows....
sonakshi singh
May 11, 20224 min read
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Depression for Dummies
The play by play of a coping strategy. You hate it when your friends call you to complain. “How silly,” you think, “If they’re this...
sonakshi singh
May 11, 20222 min read
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Bihar; A state of mind.
Day 1. Touchdown. You're greeted by the pungent smell of perspiration and contraband the minute you land and quickly whisked away on a...
sonakshi singh
May 11, 20223 min read
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This is Lanxi
This is Lanxi. Lanxi is a traveler from China. She came to India to rediscover herself (whatever that means). Lanxi is easily annoyed...
sonakshi singh
May 11, 20221 min read
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